I have been managing the Berry College Chaplain's office social media platforms for 2.5 years. Our most "popular" platform is our instagram account (bc_chaplain). Within the last 90 days, we have been an increase in almost all areas of measurement. We have reached 6,360 accounts, which is a 154% increase compared to the last 90 days. Additionally, we have seen an increase in the amount of followers by 1.4%, which is 18 accounts overall. Over the years, we have produced more reels on the account, which have drawn the most attention in recent months.